Logo & Brand Identity

Primary Logo Elements

The Yodl logo consists of two key components:

• Symbol: Two overlapping rounded squares creating a dynamic diamond shape
• Wordmark: "yodl" in lowercase using Jakarta Sans font family

Color Palette

Primary Colors

• Deep Purple (#4612B4)
  • Used for the primary square in the logo
  • Represents trust, stability, and innovation
• Light Purple (#9071D2)
  • Used for the overlapping square
  • Creates depth and dimension

Secondary Colors

• White (#FFFFFF)
  • Used for the wordmark on dark backgrounds
  • Used for icons and elements on dark surfaces
• Dark Gray (#303438)
  • Used for wordmark on light backgrounds
  • Primary text color on light surfaces

Typography

Primary Font

• Font Family: Plus Jakarta Sans
• Usage: All brand communications, digital interfaces, and marketing materials
• Weights:
  • Regular: Body text
  • Medium: Subheadings
  • Bold: Headlines and CTAs
  • Light: Supporting text

Download:

https://fonts.google.com/specimen/Plus+Jakarta+Sans

Logo Variations